Thailand to Host Tomorrowland Festival for Five Years, Cabinet Confirms
Bangkok approves world-renowned music event from 2026-2030, projecting over 12 billion baht boost to the economy and boosting tourism
Thailand's Cabinet has formally approved a five-year agreement to host the world-renowned Tomorrowland music festival, with events scheduled annually from 2026 to 2030.
The decision, announced on Tuesday, is a key part of the government's strategy to bolster the nation's tourism sector.
The Tourism Authority of Thailand (TAT) has been designated as the lead agency responsible for coordinating the mega-event with Tomorrowland International (TLI) or its local joint venture, We Are One.World (Thailand) Company Limited.
This initiative aligns directly with the government's strategic declaration of 2025 as the "Amazing Thailand Grand Tourism & Sports Year," which aims to promote tourism through international music and performing arts culture.
Official Cabinet data estimates that this electronic dance music festival will inject a substantial 12.053 billion baht into the Thai economy over its five-year run. The event is expected to draw a total of 922,500 attendees, comprising 369,000 Thai residents and foreign nationals already in the country, alongside 553,500 international tourists.
Primary revenue streams are projected from ticket sales, forecast at over 5.2 billion baht, followed by sponsorships contributing 3.5 billion baht, and food and beverage sales generating 1.9 billion baht. Organisers anticipate attendee numbers to grow from 50,000 in the inaugural year to 75,000 by the final year.
Hosting Tomorrowland, which commands an online following exceeding 5.5 million across social media platforms, is set to significantly enhance Thailand's image as a premier destination for global music festivals, positioning it as a "Festival Hub" in Asia. This move specifically targets the high-spending younger demographic.
Beyond economic gains, the project is also viewed as a crucial mechanism for human resource development and the transfer of international expertise to Thai personnel. This knowledge transfer could potentially lead to the future establishment of a "Tomorrowland Academy" in the country.
The concept for bringing Tomorrowland to Thailand was first explored between 2015 and 2019 but was put on hold due to the COVID-19 pandemic. Its revival under the current government's renewed focus on tourism promotion marks a significant milestone for the country's events industry.
